How a Big Four Consultancy Launched New Data Services with Craft

The world’s four largest professional services consultancies – Deloitte, Ernst & Young, KPMG, and PricewaterhouseCoopers (PwC) – are known collectively as ‘the Big Four’. Increasingly, technology is at the core of everything the Big Four does, and that includes data analytics services. One of the Big Four’s German-based divisions wanted to create a data tool that could serve both the consultancy and its clients and deliver valuable insights on a variety of business sectors and users.