How a Major German Pharmaceutical Firm used Craft to Turbocharge its R&D Activities.

Innovation is critical in the pharmaceutical sector, and today the industry is more active than ever before with new innovators and startups on the playing field, as well as large established pharmaceuticals. When the Consumer Health team at a leading pharmaceutical firm wanted to research appropriate companies to partner with, it deployed Craft’s Portal to gain market intelligence, competitor insights, and scan the market for new startups and consumer health products and services.